Analysis of deodorant industry
North America is expected to maintain its dominance in the forecasted period, with Europe showing average growth. Therefore, most consumers are looking for practical and efficient manufactured products, rather than making home-made alternatives.
The store-based segment has further been divided into supermarkets and hypermarkets, convenience stores, and others.
On the basis of the ingredient, the global deodorant and antiperspirant market includes alcohol, antimicrobials, conditioner and moisturizer, fragrances, paraben and propellants, and others.
Today, sticks are the single most popular antiperspirant form. Despite the second largest market valued indeodorants spray is witnessing the fastest CAGR of 3. Such products were generally associated with deodorants for men.
Antiperspirants control sweating and body odour in two different steps. Antiperspirants are a subgroup of deodorants. Changes in consumer behavior also fueled the demand. Increasing population coupled with increasing disposable income in the developing countries such as India and china is expected to drive the global deodorants and antiperspirants market. The healthy living trend is primarily driving the deodorants market in North America. Today, sticks are the single most popular antiperspirant form. Also, economic development in growing markets coupled with increased demand for youth-oriented products and celebrity scents are expected to drive the global deodorants and antiperspirants market. Body odor is primarily generated in the area under the arms where there is a high concentration of sweat glands. Overall, the personal care category is witnessing a strong growth trend as a result of the increasing focus of men towards grooming, hygiene and appearance.
Antiperspirants regulate body odor and sweating in two steps. The U. The healthy living trend is primarily driving the deodorants market in North America.
Deodorant market share in india 2018
New product innovation focuses on free from harmful ingredients along with new formats are the main strategy adopted by players. Superior quality elements, eye-catching designs, and wrapping are some supplementary factors that are projected to further fuel the European antiperspirant and deodorant market over the forecast timeframe. Deodorants are alcohol-based sprays that help in fighting body odor and use hops as antimicrobials. Antiperspirants and deodorants contain many ingredients that can minimize sweating, keeping the individuals feel fresh throughout the day. Marketing and educational initiatives by leading players such as Henkel SPIC and Hindustan Lever assisted the growth in the deodorants market. Moreover, these antiperspirants and deodorants are available in a wide variety of fragrances and in different categories such as alcohol-free, ammonia-free, gas-free, and paraben-free. The store-based segment has further been divided into supermarkets and hypermarkets, convenience stores, and others. Antiperspirants regulate body odor and sweating in two steps. However, spray antiperspirants and deodorants are easily and widely available in developing countries and are also easier and convenient to apply as compared to other types of antiperspirants and deodorants. Key Developments May — US-based Clean beauty brand launched aluminum free deodorant which will be available at credo stores, their e-commerce site. Deodorants are expected Despite the second largest market valued in , deodorants spray is witnessing the fastest CAGR of 3. Growing demand for natural ingredients in deodorant products has driven the sale of organic deodorants in the US. In addition, rising demand for gender-specific products is expected to enhance market prospects.
based on 45 review