Australia macro environment analysis fast food

They have also adopted new marketing strategies and channels.

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McDonald, KFast food in Australia. In this industry, losing your hard earned reputation means losing your hard-earned customers.

Environmental factors affecting fast food industry

To better adjust to recession and low economic activity, brands included low priced items. Despite the rising concerns about health in the society, this particular industry goes higher and higher in growth every year. There is rising potential business opportunity in this Industry because consumers are showing greater concerns over eating healthy. Mergers Sometimes, when a recession hits, fast food chains will merge to protect and increase their profits as well as to gain a bigger share of the consumer market. The most popular fast food chains in the world have focused their energies on improving their service and their healthy offerings as well as their overall reputations. KFC can respond to the negative changes in the economic environment, attracting more customers with the help of flexible pricing policy and providing more variables. Also, the company can further diversify its supply chain to address the threat of changes in climate conditions in some regions. The strategic goal should include improving the environmental impact of the business, while strengthening the brand and consumer perception about the business. The pressure due to changing legal requirements has risen. There are so many trends that have influenced the fast food chains. Hygiene, sustainability and compliance are on the top of the list. The level of profits can decrease significantly. Its revenue has grown more than 30 times since then. The aim of this report is to help you in designing market plan.

It helps businesses decide which of these factors are favourable and which are not. As the name suggests the Porters 5 Forces model focuses on 5 key factors affecting the environment in which a business operates. For example, as part of the Health Menu Choices Act, food services with over 20 locations in Ontario, Canada, must now post the number of calories for food and drinks openly.

Brands have worked on it, however, and they are constantly at the ready to protect their reputations whenever such attacks come about. However, these are just the trends.

political factors affecting food and beverage industry

Based on the technological trend of increasing sales through mobile devices, the company can expect revenue growth through mobile channels. In relation, governments have evolving public health policies, which present a threat and an opportunity for the restaurant chain business.

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On the other hand, changes in climate conditions in some regions threaten the company.

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McDonald’s PESTEL/PESTLE Analysis & Recommendations