For example, from a recently-published report about green energy and the internet: For the estimated 2. Have you met any word count or structural requirements?
If your audience includes journalists, you probably need to explain everything. Remember, some readers will only look at the summary of your business plan.
Remember, the executive summary will be the first thing your readers read. Quite the contrary, in fact—use the order to show emphasis. Think of the executive summary as an advance organizer for the reader.
Once it sounds good to you, have someone else who knows nothing about your business read it and make suggestions for improvement. How to start a business: An easy-to-follow six-step process for starting a new business.
This information comes from your organizations defined KPIs. Implementation plan - outline the schedule for taking your business from the planning stage to opening your doors.
But your readers expect the key points covered. Does it generate interest or excitement in the reader?