Kodak digital imaging strategy

At the time, digital was in its infancy and Kodak failed to see the possibilities, instead focusing on other digital products like scanners.

The growth should focus the stakeholder interest and not only the management. Fisher, CEO. Already Broken To start, the retail landscape here in the U.

Kodak digital imaging strategy

And while Kodak was happy to be sold in big box chains, others were just as pleased to put their products in stores like Walmart. In fact, each of the companies held a rather dominant market share on their home turf, with Fuji representing 17 percent of the U.

Reasons kodak failed

Apparently, these two options were risky, but it was essential to prepare the business for the future. Kodak owned the market wholesale, with between 80 and 90 percent share. The next strategic landmark was the development and implementation of the Digital Strategy, which focused on the imaging industry "Kodak Next", Therefore, the use diversification strategy and offer customer new and innovative product, initially targeting Niche markets Kenny, One of the key features of the Advantix system was that it allowed users to preview their shots and indicate how many prints they wanted. Also in the U. From household name to also-ran in a few years. While Kodak and Fuji were selling their products directly to retailers here in the States, distributors played middle-man over in Japan. Fisher, CEO. By dominating their own market and steadily making inroads in the U. The sales volume determined the profit margin which was practiced by a majority of the opponent, resulting in reducing customers and commoditizing of their profit. As we make it easy for users at every level to work with digital images, we will increase the demand for pictures, which will fuel Kodak's growth into the future.

The company spread itself too thin in the mids and on into the next millennium, spending millions on research only to release incrementally updated products in a number of different fields.

Therefore, the use diversification strategy and offer customer new and innovative product, initially targeting Niche markets Kenny, Which brings us to today. The next strategic landmark was the development and implementation of the Digital Strategy, which focused on the imaging industry "Kodak Next", Also in the U.

The demise of kodak five reasons

The decision was delayed, and when the company decided to take the native and diversify; it took years to make the first acquisition. Already Broken To start, the retail landscape here in the U. Obviously, there was not a consensus and why would there be? At the time, digital was in its infancy and Kodak failed to see the possibilities, instead focusing on other digital products like scanners. The problem was that the estimates for growth in the digital imaging sector were rather low anywhere outside of Japan during the late 90s. By , the digital camera market was already starting its decline. Five years after the DC20, however, Kodak made its biggest push into digital cameras with its EasyShare line.

That left Kodak leadership with a big decision. Why buy a digital camera and still pay for film and prints?

why didn t kodak go digital

When all is said and done, pride and nostalgia brought Kodak to its knees. We all had them: times you reached for a camera to stop life for a second, to grab a memory.

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How Kodak Failed