Research paper on multi level marketing

research on network marketing

Introduction With the passage of time new concepts and ideas emerge in the field of marketing. Firstly the sales made by individual member or distributor and secondly sales done by downline team of members.

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Many people who want to work from home or work part time take a look at it as an option. References Steven W. Also a well structured and pre-tested questionnaire which consists of demographic and research objective related questions has been developed and distributed randomly among Networkers. Interpretation The above table no.

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Publication date: 13 May Abstract Purpose This paper aims to analyze the evolution of direct selling — a retail channel that successfully sold products ranging from cosmetics to radios to automobiles — to multilevel marketing MLMan industry now apparently heavily reliant on selling to itself.

Coughlan, A.

Research paper on multi level marketing

Also if an individual know about the companies, it is more likely that he fails to understand the plan of those companies. KOPP, MLM and other direct sales channels facilitate employment facilities to interested people which results in social and economic development of Nation but there is need of strict regulations against working of these types of direct selling channels. Direct selling industry has shaped the career of millions of Indians especially the unskilled ones who have not found a place in the mainstream by improving their interpersonal skills. So this study would help policy makers and managers of companies as well as practitioners to formulate strategies and programs. In Network marketing sales is generated in two ways i. Data analysis and interpretation- Table 2: Demographic profile of the respondents Frequency Percentage Male Since, unemployment is one of the biggest concerns for the government, it requires a combined effort of government and industries. Interpretation The above table no. By it will be offering self-employment opportunities to 18 million people and employment to 2. Figures in bracket denote expected frequencies. Muncy investigated that in Multi-Level Marketing sellers are compensated for sales made by them and their downline. Thus, the researchers strongly reject the null hypothesis and conclude that there is a significant effect of MLM business on employment opportunities. It has percolated the growth opportunities down up to weakest section of the society and it has significantly contributed to our economy also. This type of direct selling is also known as Network Marketing or Referral Marketing. There are approx 2.
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