Swot of burger king
It also looks into the opportunities the company should explore and the threats it should keep an eye on. Well, they are not wrong. Pickton, D. Strong Brand Portfolio — Over the years Burger King has invested in building a strong brand portfolio.
Nearly all of their restaurants are operated as a franchise. Rising costs of raw material add to operational costs and reduce profit margins. Jackson, S.
This model has proven hugely profitable which is why they maintain it. The matrix is only a starting point for a discussion on how proposed strategies could be implemented.
And Burger King will need to increase their marketing budget to prevent consumers from forgetting about them. Burger King is planning faster growth in the Asian market and within the next few years plans to add many more restaurants in both the markets.
Weaknesses of Burger King Lack of customer loyalty Fast food industry is highly competitive.
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Affordable pricing of these food products is also an important strength of the brand. Investment in Research and Development is below the fastest growing players in the industry. Burger King is planning faster growth in the Asian market and within the next few years plans to add many more restaurants in both the markets. Making SWOT analysis work. Focus on new product development — New product development is a key strategy used by Burger King to grow its brand and market. There are gaps in the product range sold by the company. The brand appeals to a broad spectrum of customers where multiple dayparts and various platforms appeal and serve different customer groups. Innovation many times becomes difficult because it becomes difficult to bring synchronization across the entire system. Another opportunity lies in the Asian markets. Superb Performance in New Markets — Burger King has built expertise at entering new markets and making success of them. Weaknesses of Burger King Lack of customer loyalty Fast food industry is highly competitive. So, overall the higher the international presence of a brand, the more balanced and stable will be its financial condition. However, based on this SWOT analysis, the company needs to adjust some of its strategies to maintain competitiveness. Sixty-five years after first opening their doors and they remain a household name all around the world.
Strengths: Recognized brand name — A strong brand name and image are very important strengths for any brand. Food quality The food quality is also a good strength of Burger king. This is a SWOT analysis of the brand that will help you understand its strengths and weaknesses and how the brand is poised for future growth.
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