Truearth case analysis
TruEarth should focus on the key dislike attributes based on the above analysis and come up with an action plan on what and how to improve.
By foregoing the release of the pizza kit, the company can focus solely on Cucina Fresca. Highly competitive market: although the market is highly potential for TruEarth, it is also highly competitive with saturated substitute pizza products offering at low prices by big companies.
In an attempt to retain our leadership position and extend our product line, we have invested in the development of a new whole grain pizza.
Truearth case analysis
The findings and forecast were reliable and trustworthy so that guesswork was minimized. The excess returns can be reinvested into the firm and used to expand our manufacturing facilities or further extend our product line. How does the new product concept compare with existing alternatives? The analysis shows there is good demand for this product, therefore re-launch should be considered. Synopsis TruEarth is a company making healthy, gourmet products from high-quality ingredients. This implies a challenge in pricing its new products. By foregoing the release of the pizza kit, the company can focus solely on Cucina Fresca. To understand whether TruEarth management should go ahead and launch the new product it is important to comprehend the strategic Marketing Management Maria Ana Henriques positioning of the company. This case has analyzed the marketing survey data and provided full alternative solutions. Finally it is important to refer that another of the aspects that contributed to this success had to do with the product itself as it was considered to be convenient, tasty, and healthy and made with good quality ingredients. Recommendation Based on the analysis discussed in the next section, TruEarth should launch the whole grain pizza line immediately. The research findings include the first year trial volume and repeat purchase estimates. It is a quick and easy meal but at the same time allows the cooker to add its own touch. Also, adjustment should be made for every six-month or one-year period based on sales of one-topping packets. Based on sales volume estimates and situation analysis, I recommend that the company launch the pizza.
Results from decision analysis matrix Alternative 1 had a total score of 20 points. The most appealing are the fact that those pizzas are freshly made and dated, look appetizing and are made of whole grain. Make an order now!
Truearth case study calculations
This is a better option to promote repeat purchases. This is the lowest among the three alternatives. TruEarth main coca cola product line composes of fresh pasta and sauce. The first four criteria helps to evaluate which alternative will most likely achieve the best sales volume. History of fresh pasta and sauce The whole grain pizza is a line extension of the lead product whole grain pasta and sauce. Although the market generates high sales, it is extremely crowded and dominated by powerful players like Kraft and Nestle. In order to compete with Rigazzi and other potential new entrants, TruEarth realizes it should take advantage as the first mover in this niche market. Based on the calculations shown in the appendix, the total target volume ranges from 1. Results from decision analysis matrix Alternative 1 had a total score of 20 points. TruEarth should focus on the key dislike attributes based on the above analysis and come up with an action plan on what and how to improve. How does the new product concept compare with existing alternatives?
The success of this product was short lived as competitors threatened with similar product type and aggressive marketing strategies.
This alternative can indirectly help sales of the pasta product.
based on 21 review